Chat is back.
This time, we have data on how millennials are using it.
A new study from Axios found that millennials are spending more time in the app than ever before.
It also found that younger millennials are more likely to use a smartphone for everyday communication.
Here are some of the highlights: • Millennials spent an average of 4 hours and 49 minutes per day chatting, and 43% of them used a smartphone.
• Millennials used the app at least once every 28 minutes, which was up from 33% of the average age group.
• They used the chat app at more than double the rate of the previous generation.
• A whopping 71% of millennials said they would never use a Snapchat.
• Nearly a third of millennials surveyed said they don’t even use Snapchat anymore.
• About 30% of millennial respondents said they’re not using the app because it’s too expensive.
• Almost two-thirds of millennials reported that Snapchat is “very distracting.”
• Millennial users spend an average time of 7 hours and 56 minutes per month chatting.
• Snapchat is still the most popular app in the millennial demographic, with more than 90% of users logging on and using it every day.
Millennials have also turned to other social media platforms for their communication.
Facebook has more than 4.2 billion monthly active users, and Twitter has over 1 billion daily active users.
Snapchat is the most viewed app in Snapchat’s history.
Snapchat has more followers than Twitter.
Snapchat’s total number of monthly active user accounts is more than 9 billion.
Snapchat surpassed Twitter in its total number in December.
Snapchat users have more than three times the number of followers of Twitter users.
Twitter’s total active user count is more like 6 million.
Twitter has more daily active user account than Snapchat.
Snapchat accounts are more popular among younger millennials.
Snapchat was the most watched app among millennials ages 18-24.
Snapchat saw an uptick in daily active and monthly active accounts in December, while Twitter experienced an increase.
Snapchat also had the most shares in Snapchat ads, with 4.3 billion shares and 2.4 billion likes.
Snapchat ads accounted for nearly a quarter of all Snapchat advertising revenue.
Snapchat said it has more advertisers than Instagram and Twitter combined.
Snapchat had more than 2 billion monthly ad impressions in December and is expected to surpass Twitter in the future.
Snapchat now has more ads and engagement than Facebook.
Snapchat added a billion ad impressions per day in December in comparison to 1 billion ad views.
Snapchat increased its ad spend per user, which is the largest for any social media app.
Snapchat recently added new features to its Messenger app, which allows users to send direct messages, like messages or video messages, to each other and to people they’ve recently met.
Snapchat plans to expand Messenger to include messaging and photo sharing in the coming months.
Snapchat still dominates the social media landscape.
Snapchat generated more ad revenue than Instagram in 2016, but it is still losing money on ad revenue.
Facebook is also spending more money on advertising than Snapchat is, and it has the highest ad spend in the entire social media ecosystem.