With a growing number of kids and families using WhatsApp to chat, the country’s football league could be heading for a massive influx of people with an interest in the game.
In January, the BCCI held its annual general meeting in Mumbai and discussed the possibility of setting up an app to stream games to the fans via WhatsApp.
The BCCI has now launched the app, dubbed ‘Konradzhan’, which is aimed at giving the fans an easy way to connect to the game, with the goal of providing a more user-friendly and fun experience to the millions of fans watching the game on the ground.
“We have created the Konradzhnas app to give our fans a place to connect and chat with their friends and fans, and also to show them how to make their own fun and unique games,” BCCI Managing Director Rahul Sharma said in a statement.
The app will be launched in two phases – the first, to help the BCCIs team to establish their social media accounts, and the second, to allow the fans to get in touch with their team mates.
According to the BCC, the app will work through Facebook Messenger, Instagram and Twitter.
“The app will also be used to connect with the fans and the team members,” Sharma added.